Bridging the gap between strategy design and strategy execution

Ünsal Atasoy
1 min readMay 17, 2021

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“Bridging the gap between strategy design and strategy execution” by Brightline Initiative was one of the mind-opening courses I have ever taken. There are many interviews with industry leaders and many case studies from top-notch companies like Spotify, ING, Alibaba, Volkswagen, Netflix, and more.

It gives you a panoramic view of looking the costly gap between strategy design and strategy delivery. After studying and applying agile for many years, I realized how it is relevant to today’s business environment. It addresses multiple guiding principles to bridge the gap.

There are ten Guiding Principles to bridge the gap between strategy design and strategy execution, simply as follows;

1- Acknowledge that strategy design and strategy execution are equally important.
2- Accept that you’re accountable for implementing the strategies you designed.
3- Dedicate and mobilize the right resources.
4- Leverage insight on customers and competitors.
5- Be bold, stay focused, and keep it as simple as possible.
6- Promote team engagement and effective cross-business cooperation.
7- Demonstrate bias toward decision-making and own decisions you made.
8- Check ongoing initiatives before committing to new ones.
9- Develop robust plans but allow for missteps — fail fast to learn fast.
10- Celebrate success and recognize those who have done good work.

For more details : https://www.brightline.org/principles/

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Ünsal Atasoy
Ünsal Atasoy

Written by Ünsal Atasoy

Project Professional, Mathematician, Information Technology, Educational Technology Enthusiat

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